Posts Tagged ‘http://realjobwriting.com/go/freelance-writing-ebook’

Filling The Funnel

Monday, February 2nd, 2015

Since my last post in October of 2014, a lot has happened. First of all I was offered a job in sales and marketing which I took up on the 20th of that month. I was working for a small, family run security company; lovely people and the potential to grow with the business however, fate took a hand and I find myself back doing what I know and love. Ghostwriting. In a nutshell the company had a lot of work come in over Christmas which they did and paid their staff but the clients have yet to pay them. Consequently they can’t carry on without the money to pay wages and bills, so they had to let staff go. It is a pity as I enjoyed working with the owner and they were good to me over Christmas when I had a heart attack and needed a few days off. Still, I confess I prefer the uncertainty of working for myself but having my time to use as I please to the regular, if rather small, pay cheque.

So what now? How do I recoup the lost 14 weeks of no funnel filling? I have poured nothing in the way of prospects into the sales funnel so there is no new projects dribbling out the bottom. I need to start filling the funnel, getting out there online and pitching my services to potential clients. I did this for the company I just worked for, so why not do it for my own business? It is how it is done and without it you aren’t a freelance writer, just a writer with a lot of free time to fill. I will be looking at my marketing mix, editing my existing products, creating some new ones, making things happen. Stay tuned!