Guest Blogging’s Good For The SEOul
I have had a blog post published over at The Writer’s Shack. Guest blogging can be a very positive way of improving your ‘brand’ for various reasons. First of all people you would otherwise not be read by get the chance to learn of your existence. They might click the link you leave in your author-bio box, visit your site and decide they like what you have to say. That could lead to them buying one of your books, then becoming your biggest fan. You never know.
Guest blogging is good for your SEO (search engine optimisation) and site ranking. These days, ‘black hat’ SEO boosting tricks are pretty much a thing of the past and getting ranked well relies on social influence and relevance of content. Being out there on blogs other than your own says you are considered worth reading by other people and so your rank is increased. When what you post has a lot of views then it adds to the social influence and relevance of the blog and by extension those blogs and sites your post links to.
Guest blogging is also good for you because it is giving something back. Your host gets some great content to add value to their blog and entertain and inform their audience as well as a hike in ranking and relevance. Their audience gets a fresh viewpoint and the chance to discover a new voice. Everyone wins. Of course, like guests everywhere, behave appropriately. Consider your host blog and their audience. Tune your post to suit, there is nothing to be gained in upsetting anyone for no return other than a brief moment of smug contentment that yeah, you showed ‘em! As a writer and a professional, keep the objective in mind and don’t burn bridges. Nothing helps your own brand and ranking like a guest blog except being asked to come back and blog again!
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